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When organisations decide to migrate to a new DXP, the conversation often starts in the wrong place. Do not focus on how the problem with be solved but what problems need solving.

image by blomkvist When a UK University partnered with my team to reimagine their brand portal, the ambition wasn’t just to refresh a...

many possible paths, image by miha rekar In an ideal world, every project would begin with fully defined requirements, a clear scope, and...

Blog 2: The Hidden Costs of Automation – When RPA Helps and When It Hinders 🔹 Hook:  Automation sounds like a magic bullet, but does it...

tbc - update with content Optimizely's AI Powered A/B testing helps ensure fair distribution of test variants, reducing bias.

Personalization Beyond Marketing – How to Make Every Digital Experience Feel Custom-Made 🔹 Hook: Personalization isn’t just for...

Every tech solution you have in place has a lifespan, that means you'll inevitably have to augment, upgrade or migrate. CMS migration

A critical and often underestimated aspect of the transformation journey: Addressing Legacy Systems and Technical Debt

A critical and often underestimated aspect of the transformation journey: Addressing Legacy Systems and Technical Debt

crucial task. Here are key factors to guide your decision-making process

it's time to build a strategic roadmap to guide your digital transformation

rue change is not about launching an exciting new tech platform but about solving the process and personnel problems that impede the tools

I'll take you on a journey through the intricacies of digital transformation, providing insights, practical advice & examples